Most business organizations lack a holistic understanding of social capital formation and how it can boost a firm's competitive positioning and scope. Occupying a distinct space in the minds of consumers now goes beyond meeting consumer based core functional objectives. Understanding the social and core emotional reasons why purchases are made and strategically championing social capital formation processes around this at the same time eliminating previous scattershot CSR initiatives is the way to go.
I developed this framework to help boards and executive teams easily implement a series of activities to effectively develop and execute on a unique social impact proposition that resonates internally (workforce) and externally (consumers,society)
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